Young Creative Entrepreneur Awards in India July 30, 2011Posted by rwituja in Young Creative Entrepreneur.
Tags: CNBC, creative entrepreneur, Design, Fashion, India, Interactive, international, Music, Performing Arts, Publishing, Screen, Young Turks
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There wasn’t enough recognition and understanding of creative entrepreneurship in India and more so in 2005, when we launched the inaugural design and publishing entrepreneur awards. Since then, we’ve expanded our portfolio to offer the entire suite of awards to include music (2006), screen (2007), fashion, interactive (2008) and performing arts (2009).
By 2009, India was the only country to have done all International YCE awards including design, fashion, music, screen, interactive, publishing and performing arts.
India was the market focus country for all UK YCE awards in 2008 – 2009. 35 young British creative entrepreneurs took part in the programme, travelling to Indiato take part in sector-specific study tours.
India has won international awards for Publishing, Design, Music and Interactive and received special commendation for Fashion.
Today, the programme has reached out to over 1000+ entrepreneurs across the sectors making India’s network of creative entrepreneurs the largest within the International YCE community.
Over the years there have been 208 finalists, 47 India winners and 4 International winners (Publishing, Design, Music, and Interactive). We have been able to identify the talent and nurture it to give them a platform to take their businesses to the next level.
Currently there are 2050+ members on the YCE India page on Facebook.
The 2010 YCE winners were featured on CNBC TV18’s programme Young Turks http://vimeo.com/ibritishcouncil/yceoncnbc
The 2011 YCE awards night was featured on CNBC TV18’s Young Turks Buzz http://www.moneycontrol.com/video/specialvideos/ytbuzzyoungsparksallwalkslifebattleitout_568313.html?utm_source=Article_Vid
Creative Economy July 5, 2011Posted by rwituja in Young Creative Entrepreneur.
Tags: advertising, architecture, Art, British Council, Creative Economy, creative industries, cultural economy, designer, Fashion, Interactive, make money, Music, Performing Arts, Publishing, software, trade and development, united nations
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Creative Industries was a term coined by the UK and its original definition formulated by the UK government in 1998 was ‘those industries which have their origin in individual creativity, skill and talent and which have the potential for wealth and job creation through the generation and exploitation of intellectual property.’
With the intention to map the UK’s creative industries, the Department for Culture, Media and Sport (DCMS) had identified 13 creative sectors of economic and cultural activity that conformed to this definition. It included advertising, architecture, the art and antiques market, crafts, design, designer fashion, film, interactive leisure software, music, the performing arts, publishing, software and computer services, television and radio.
The creative industries are an expression of cultural as much as economic value. In addition to their ‘exchange value’, (which is how goods and services find the price level in the market), and their ‘functional value’ (determined by their use in real life), most products and services of the creative industries have ‘expressive value’, a measure of their cultural significance that may bear little relationship to how much they cost to make or how useful they are. This additional value may be of little consequence or long-term significance or it may be an expression of profound cultural importance but it is one of the key elements that differentiate the creative industries.
Many a times the aim to protect and promote particular aspects of the national culture, is not for their direct economic significance but as a means of projecting a clear and positive image internationally – what has been called the projection of ‘soft power’ (Introductory Guide to the Creative Industries).
The term creative economy first appeared in 2001 in the John Howkins’ book The Creative Economy: How People Make Money From Ideas According to him, “creativity is not new and neither is economics, but what is new is the nature and the extent of the relationship between them and how they combine to create extraordinary value and wealth”.
There is no unique definition of the creative economy. It is a subjective concept that is still being shaped. The United Nations Conference on Trade and Development adopts the following definition of the creative economy:
- The creative economy is an evolving concept based on creative assets potentially generating economic growth and development;
- It can foster income generation, job creation and export earnings while promoting social inclusion, cultural diversity and human development;
- It embraces economic, cultural and social aspects interacting with technology, intellectual property and tourism objectives;
- It is a set of knowledge-based economic activities with a development dimension and cross-cutting linkages at macro and micro levels to the overall economy;
- At the heart of the creative economy are the creative industries.
What do Priya Kishore (Bombay Electric), Vijay Nair (Only Much Louder) and Rajat Tuli (Happily Unmarried) have in common? June 7, 2010Posted by British Council India in Young Creative Entrepreneur.
Tags: British Council India, Business Ideas, Business Ideas for India, Business Opportunities, Communication, Design, Fashion, Interactive, Music, Performing Arts and Publishing, Screen, Small Business Idea, Small Business Ideas, Small Business Startups, Visual Arts, yce, Young Creative Entrepreneur Awards, Young Entrepreneurs India
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These bright and successful entrepreneurs from the different creative sectors are the winners of the British Council’s Young Creative Entrepreneur (YCE) Award and a part of the YCE network. Managed by the British Council, these are the only awards in India that give recognition to creative entrepreneurship across the creative industries including Design, Music, Fashion, Communication, Visual Arts, Screen, Interactive, Performing Arts and Publishing.
“International recognition to independent publishing was important to me and it helped to stand apart in the domestic market too.” defines Nishad Deshmukh, YCE Publishing 2008
The YCE award programme goes beyond simply recognising the achievements of these entrepreneurs. It provides them a platform to begin a dialogue with their UK counterparts. The winners go on a study tour of their respective industry in the UK. It allows them to learn, imbibe and grow through inputs from both their UK and international peers. They also attend relevant trade events that helps widen their perspective.
“The most important part of the program to me was the “Edinburgh Fringe Fest” and the meetings therein which opened up the possibilities of new formats of performing arts and collaborations. Post YCE, at evam, we have created two new properties – one which explores a new format for a play and another which is a platform to create the next generation art-entrepreneurs – YCE has helped us redefine our boundaries!” says Sunil Vishnu of evam Entertainment and YCE Performing Arts 2009.
For Prathibha Sastry, founder of South Movie Scene Magazine, winning YCE Screen Award 2008 opened new doors for her. She has had the opportunity to go to Lithuania and will soon be visiting Poland for a film festival.
The aim of the program is to recognise the impact of entrepreneurship within the creative industries on the wider economy. According to DCMS, creative industries are defined as those having their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property. Globally, creative industries are estimated to account for more than 7 per cent of the world’s gross GDP*. UK has pioneered in recognising their contribution and as a percentage of GDP; it has the largest creative industries sector in the world.** UK creativity is hugely influential across the world, with a reputation for innovation, edgy brilliance and entrepreneurial spirit. In 2008, it comprised an estimated 157,400 businesses and employed just under two million people.#
The Indian economy also has a strong potential for growth by investing in creative enterprises but there is a definite absence of opportunities that provide international exposure and learning for creative entrepreneurs in India.
“The program has given me the ability to imagine myself as a global entrepreneur and Phonethics as an organisation shares the aspirations and challenges faced by similar start-ups around the world“, says Saurabh Gupta, Founder & CEO, Phonethics, winner of the YCE Communications award in 2009. Saurabh went on to attend the C&binet forum on Nurturing Creative Content in the Digital Age. C&binet is a not-for-profit network created by the Department for Culture, Media and Sports (DCMS) to foster international dialogue about the creative economy focusing on access to finance for creative industries, new business models for online content, developing talent and securing creative rights.
British Council has been developing a powerful professional network between creative entrepreneurs in India and the UK since 2005. Connected with the India YCE awards is the International Young Creative Entrepreneur (IYCE) programme which celebrates the achievements of entrepreneurs at an international level. Through an interconnected network, the awards aim to put the spotlight firmly on creative entrepreneurship.
“The trip was a huge eye opener. Had I approached all the people I met for appointments individually, it would have taken me years to meet them. British Council insured that we met the best of the best.” says Rajat Tuli, YCE Design Award 2009.
Recently British Council supported the participation of fashion entrepreneurs including Savio Jon, Shilpa Chavan, Anuj Sharma and Varun Sardana in a fashion show hosted at the Alchemy Festival in UK. Varun has now signed up with Blow PR, a fashion PR agency based in the UK.
The awards and subsequent cross sector networking opportunities have led to much more than exchange of ideas. Alex Fleetwood, Founder Hide&Seek and winner of the UK YCE Performing Arts award is currently working with Amitesh Grover & theatre artists in the UK and Delhi to curate and produce a dual location Sandpit, an evening of social games and playful experiences.
Debu Bhattacharya, Theme Entertainment / Infinity Films, the YCE Screen 2007, has signed a MoU with Sheffield Doc Fest to provide an international launch pad for Indian documentary projects. It also includes development of a fund to boost production and development of the documentary film industry in India.
Box Item: Entries for the YCE awards in Interactive, Screen, Fashion, Design, Performing Arts, Communications and Publishing sectors are open till 10 July. Winners will be announced at a gala award ceremony in early September. For further details log on to: http://www.britishcouncil.org.in/yce
*. World Bank Urban development needs creativity: How creative industries affect urban areas.
Development Outreach, November 2003.
**. OECD Factbook 2007 – Economic, Environmental and Social Statistics, 2007.
#. Creative Industries Economic Estimates Statistical Bulletin 2010, DCMS.